How we create mutually beneficial partnerships
A meaningful partnership with MWIA can vary from supporting a single campaign to strategic, multi-year partnerships that collaborate through:
Donating to a project | Provide vital resources for a community such as education, food, medical care, safe water or other critical needs. You select the project and the amount of support.
Investing in a community | Donate $5,000 or more from your business to fund comprehensive interventions that meet larger scale community needs.
Launching a campaign | Donate a portion or percentage of sales and invite customers to join your cause marketing campaign to educate and empower women and communities globally.
Engaging your employees | Promote employee workplace giving. Unite your team around shared purpose by matching employee gifts, underwriting sponsorship costs or hosting on-site MWIA events.
Pro bono work | Offer your skills and knowledge to help MWIA grow.
Cause related marketing | Partner with us to create cause marketing solutions that increase your profits and make a difference.
How your business benefits
Amplified brand awareness | Aligning your company with a genuine and passionate charity portrays a positive and meaningful message to your customers, employees and shareholders. Grow and strengthen your reputation by highlighting your social investment in doing good. Some of Australia’s biggest brands understand the value of giving, with over $1.1 billion given from 50 top companies in 2020.
Customer engagement and increased revenue | Customers care if you care. They’re also vocal about it. Through a charity corporate partnership, you can attract passionate consumers willing to back your brand, helping to expand your customer base and generate a buzz. Giving back is a powerful way to generate goodwill with existing customers and attract new ones. Tap into the 55% of Australians who would be more likely to recommend a brand that gives even a small portion of its annual profits to charity.
Attract and motivate employees | Culture is a currency in the workplace. A culture of social initiative and generosity that enables workplace giving and volunteering can help motivate, unite and empower your staff, positioning your business as a socially aware employer of choice and attract high-caliber talent. 83% of millennials, who make up 40% of the workforce in Australia, would be more loyal to a company that helps them contribute to social and environmental issues.
Corporate social responsibility | Deliver on corporate social responsibility strategic goals and Sustainable Development Goals. Partnering with a charity working directly towards the United Nations Sustainable Development Goals means your business can clearly show meaningful contribution.
Reconciliation Action Plan | Aligning your business with a charity working to improve socio-economic outcomes for Aboriginal and Torres Strait Islander Australians is a practical way for your business to demonstrate commitment to national reconciliation
Tax savings | Donations to MWIA are tax deductible, leading to significant savings at tax time.
How your employee’s benefit
When employees unite around a common cause, your workplace can become more positive and productive.
Working for a socially responsible company can engender a greater sense of pride and commitment among your employees.
Workplace charity events and campaigns help build camaraderie and collaboration among co-workers and enhance their creativity and problem-solving skills.
Workplace giving programs can provide employees with immediate tax savings and eliminate the need to collect receipts or claim deductions at the end of the financial year.
Contact our Philanthropy Manager, Michelle Gale via firstname.lastname@example.org or on (03) 8832 0417 to learn more.